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Marketing

Examining Robot Journalism on the Axis of Artificial Intelligence: ChatGPT Example

Date: 07/07/2023
Author: Deniz YENGİN, Yasemin ÇAKAR
Contributor: eb™ Research Team

The development adventure of communication technologies over many years has not only affected the speed of information production, but has also begun to change many elements by enabling the development of artificial intelligence in production practices. Artificial intelligence, which we can briefly define as systems that aim to imitate human intelligence, is quickly included in our lives and is easily integrated into our lives. It is known that artificial intelligence is used in different sectors, and it is observed that there are new developments in the axis of artificial intelligence from the perspective of journalism. It is seen that traditional journalism, which started to transform with the concept of new media, has diversified and it can be said that it has evolved into different fields. As a result of the atmosphere created by the new media and artificial intelligence, it is observed that brand new types of journalism, far from traditional, have emerged. drone journalism, spiral journalism, data journalism, citizen journalism, robot journalism can be given as examples. Robot journalism, in which artificial intelligence applications play a more active role, has also become one of the most discussed topics in recent years, paving the way for the formation of theories about the future of existing media systems. In the study, ChatGPT application, which is the most preferred artificial intelligence application in the field of text production, was chosen and it was asked to produce news text from artificial intelligence in line with the determined information. In the research, in which content analysis, one of the qualitative research methods, was used, artificial intelligence and human-made news were examined in a comparative way. In the study, 8 news categories were created. These categories are; economy, politics, education, travel, culture and arts, health, sports and 3rd page news. The specified categories were selected by random sampling method, and the difference was tried to be determined by printing 5 news belonging to each category on artificial intelligence. In the study, in which 40 news stories were analyzed comparatively, it was observed that the simple texts were close to each other, but it was determined that the artificial intelligence algorithm only produced the content equivalent of the draft in the news containing numerical data and detailed information.