The Humor of Inexplicable Things: A Qualitative Comparison Between Meme Marketing and Viral Marketing

Meme marketing and viral marketing share some similarities despite being different marketing strategies. Both are built upon shareable, interesting, and entertaining content, While viral marketing has been a popular marketing strategy for many years, meme marketing has emerged as a new and potentially more effective approach in the digital age. Although both strategies rely on shareable, entertaining content, meme marketing is more targeted and personalized than viral marketing, which tends to have a broader reach. Additionally, meme marketing aims to increase engagement and interaction with the audience, while viral marketing is often more passive in its approach. Thus, it can be argued that meme marketing offers a more tailored and engaging way to connect with consumers and promote brand messaging. The study will use the methodology of a case study to compare the effectiveness of meme marketing and viral marketing as marketing strategies. A case study is an appropriate methodology for this research because it allows for an in-depth analysis of specific cases, which can provide insights into the benefits and drawbacks of each marketing strategy in different contexts. The case study will involve analyzing the marketing campaigns of two companies, one using viral marketing and the other using meme marketing, to compare their respective outcomes in terms of brand awareness, engagement, and sales. By using a case study approach, this research aims to provide a more nuanced understanding of the differences between meme marketing and viral marketing, and their relative effectiveness as marketing strategies.