Article
Marketing

Metaverse in Management Discipline

Date: 07/07/2023
Author: Özgür ÇARK
Contributor: eb™ Research Team

In recent years, the concept of "metaverse", which consists of the words meta and universe, has been discussed by many disciplines, especially with the developments in technologies expressed as industry 4.0 components. It is seen that the field of management and business is also affected by this current trend. This study was carried out in order to obtain information about the point of the international literature in the field of management and business related to this subject, which has a very recent history, its working subjects, its relations with different subjects and the boundaries of the subject. For this purpose, 1069 publications were found as a result of the search made with the keyword "metaverse" in the domain name section of the WoS database. Among these publications, those in the field of business and management were filtered and the remaining 69 publications were examined. In the examination, it is seen that the interest in the subject has increased considerably in the last two years. While publications based in the USA, UK, Germany and the People's Republic of China take the lead, it is seen that studies in the field of marketing and tourism management stand out.