Factors that Affect Adoption of Fintech in Retail Industry and Its Relation to Increase Financial Performance Evidence in Merchants Coached by Aksesmu (PT Sumber Trijaya Lestari)

Micro, Small & Medium Enterprises (“MSMEs”) are productive economy business that are run by individuals or business entities. MSMEs contributes approximately 61% of total Gross Domestic Product in Indonesia and absorbed 97% of domestic employment nationwide. However, most MSMEs are faced with similar issues, such as high distribution cost and low credit distribution. PT Sumber Trijaya Lestari (“STL”) launched Aksesmu in April 2022. Aksesmu distributes merchandise inventory in relatively lower price and provides delayed payment option for the purchase, as a mean for distributing credit to MSMEs. However, the internal data of STL suggested that there were only 10% merchants from 74,000 total merchants that used the delayed payment option. This research aims to discover the factors that affect adoption of the feature. Purposive sampling is used in this research to equally distribute the sample based on gender, age, and area. The sample size is determined by using Inverted Square Root Method. The data is collected by online and offline interviews and will be processed by using PLS-SEM. The result of the data analysis will explain how all factors affect the adoption and will be used by the company for further use.