Fashion Communication in the Digital Age

The Conference “FACTUM23—Fashion communication: between tradition and future digital developments” (Pisa, Italy, July 3–5, 2023), is the third event in the series of FACTUM Conferences on Fashion Communication. The first one took place in 2019 in Ascona (Switzerland) and was organized by USI—Università della Svizzera italiana, while the second one was held in 2021 in Pamplona (Spain) and was hosted by the University of Navarra and the ISEM Fashion Business School. FACTUM23 is hosted by the Department of Civilization and Forms of Knowledge of the University of Pisa (Italy). The Conference aim is to promote theoretical and empirical interdisciplinary work on how various communication practices impact upon the fashion industry and on societal fashion-related practices and values. In particular, the relation between tradition and innovation, as well as the impact of new technologies, digital media and the Internet will be under scrutiny. Through FACTUM conferences, the organizers aim at consolidating Fashion Communication as an academic field and establishing an international and interdisciplinary network of related scholars.