Building Green Behavior as a Corporate Sustainability Strategy Study on a Green Company in Indonesia

The occurrence of natural damage has prompted the emergence of awareness and commitment of the company to implement the concept of green business in its activities. Although many studies show positive sides of implementing the green business concept, few companies have carried out this concept in their activities. Still, one way through which a green business sustains is building environmentally friendly behavior. The article discusses the results of exploration of various determinants that encourage the implementation of green business, identifies modes of implementation of green business to build green behaviors, and identifies the various impacts of implementing green business in a company. The article is written based on an exploratory study on the environmental practice of a reputable environmentally friendly company. The results show that the application of green business is driven by internal and external determinants. The company leader is committed to incorporate green principles into the company's vision and mission and create green company values through several company programs. The implementation of Green Business in the company has positive impacts on employees and the organization, which in turn can be used as a corporate sustainability strategy.