Today, the degree of development of agriculture, and in the future, the level of food security of the country, the health of the population and its quality of life are largely determined by innovative developments in the field of alternative agriculture, the preservation of natural resources and, above all, the main production facility – land. Along with this, the unfilled market capacity of organic products and the significant land potential for the development of organic farming create all the necessary prerequisites for improving the competitiveness of Russian rural manufacturers.