Innovation in the Food Distribution System

In a modern internationalized scenario, food consumption is characterized by the domination of large-scale distribution. The purpose of this work is to understand the type of large-scale retail trade offer, which is the first in chronological and dimensional order of the three main Italian distribution channels, and the innovations designed to meet different consumer needs. Through an important case study, the aspects that characterize this business and the hegemony of this system will be treated above all in the Italian context, even if it is trying to open up to greater social responsibility, its goal of imposing mass consumption models is still too much strong and distributed products are not in line with the premises of this system, causing promotional pressures that affect suppliers and consumers by denying the principles of sustainability.