Memorandum on the Ethical Fashion

The fashion business has shifted business models over time from a product-centric approach to a sales-oriented approach, and then to a customer-centric approach, continuously imbuing products with new value. Through globalization, products become increasingly obsolete more rapidly, and an overly market-centric approach has invited uniformity of products, causing consumers to become tired of products more quickly. As a result, this has produced a cycle of mass production, mass consumption, and then mass waste. The emergence of fast fashion in turn spurred more price competition and the contraction of the product cycle and, as a result, has led not only to environmental impact, but negatively affected the contexts of business management, planning, production, logistics, and sales, putting downward pressure on corporate profits and labor density beyond feasible limits, creating a downward spiral in which the very continuation of business is in question. One new keyword emerging to resolve these social issues is the idea of ethical.