THE COMPLIANCE OF COMPETITION LAW IN ALBANIAN TERRITORY

Compliance with competition law remains a central concern, regarding to the sports broadcasting sector in Albanian territory. The European Union's regulatory emphasizes the role of competition law in maintaining a level playing field and fostering innovation within the market. Scholarly discussions extend to regional contexts, with a focus on Albania's sports broadcasting market. Recent studies provide insights into the specific challenges faced by Albanian broadcasters and regulators. The emergence of new players in the market and the implications for market competition, together, these sources underscore the need for a nuanced understanding of local market dynamics. The temporal criterion of 70% post-2014 sourcing is guided by the recognition that the sports broadcasting landscape has witnessed significant shifts in recent years. Legal frameworks established before this period may not adequately address current challenges. By prioritizing recent scholarship, this review aims to capture the most relevant and contemporary insights into the complex interplay between sports broadcasting agreements and competition law. Moreover, the exploration of market dynamics in both Albania and Europe is of paramount importance, offering insights into the unique challenges and opportunities within these regions. The alignment of national legislation with EU regulations serves as a stepping stone for harmonization but also reveals the need for a balanced approach that acknowledges the economic realities of the Albanian broadcasting market. The exclusive nature of the agreement prompts questions about potential anti-competitive practices and their impact on market diversity, emphasizing the need for tailored regulatory interventions.