DETERMINING THE FACTORS AFFECTING INNOVATION IN MANUFACTURING COMPANIES

Innovation is important for customers, businesses, countries and the world. Organizational innovations are innovations that bring commercial success to businesses. Today, due to the increasing competitive environment, developing technology and increasing demands, it has become mandatory for companies to innovate in line with customer demands and needs, as well as the obligation to reduce production costs. One of the most important goals of companies is to provide better quality products or services with less input. Thanks to the investments made in this field, innovations will help businesses improve their power in the market and maintain their existence in a competitive environment, while also contributing to finding new markets and expanding their share in the market. In order to gain competitive advantage in the globalization environment, it is important to create efficient processes with high value-added products and operations and to make sustainable innovation in a stable and regular manner. Thanks to the innovation activities they implement on products and services, companies have the chance to penetrate the market more quickly and connect with developing markets more quickly. For this reason, while creating innovation, many factors affect this development. The purpose of this study; It is the estimation of the factors affecting organizational innovation by applying the Logit model, using the Corporate Surveys data set published by the World Bank for businesses in Turkey for 2019. In this context, 2019 data on business size, business age, whether it is a multinational company or not, female business ownership, female manager, foreign ownership, quality certification, export, foreign licenses, R&D structure, and education variables were used for 1361 businesses. When the estimated model was evaluated in this direction, it was concluded that the variables of whether it was a multi-establishment company or not, business size, female business ownership, female management, quality certifications, exports, foreign licenses, R&D structure, and education were significant.