PEOPLE’S PERCEPTIONS, ATTITUDES AND ACTIONS TOWARDS RESPONSIBLE TOURISM IN CON SON, CAN THO CITY, VIETNAM

Responsible tourism will be the development trend of the world tourism industry. Con Son is a new, unique tourist destination and attracts many tourists to visit. The viewpoint of tourism development in Con Son is not to destroy the natural landscape and environment; preserve traditional cultural identity; attract community participation in tourism; create solidarity and attachment between households doing tourism business; extend tourists' stay. For that reason, developing tourism in a responsible direction is completely consistent with the viewpoint of directing local tourism development. To develop responsible tourism, it is necessary to capture people's awareness, attitudes and actions. To have data to clarify these contents, the questionnaire survey method for 50 people in Con Son was carried out. The results of data analysis in the form of descriptive statistics show that there are still many gaps in people's knowledge about responsible tourism, however, people show a positive attitude towards responsible tourism development and take actions consistent with responsible tourism. Providing adequate information to people, organizing training/workshops on responsible tourism, and paying more attention to people's welfare will contribute to improving their awareness, attitudes and actions towards responsible tourism.