‘INDIA ON TRACKS’- AN EXPLORATORY STUDY TO EXAMINE INDIAN RAILWAY’S ROLE IN UPHOLDING BOLLYWOOD, SPORTS AND LITERATURE

The present paper dwells on and discusses the role of Indian Railways as a catalyst for the promotion of Indian culture, literature, sports and bollywood. With the official website of Indian Railways, the study aims to reveal how various initiatives and special trains contribute to the enrichment of cultures within the country, develop regional literature, and support the development of sports. Through this content analysis, the research would determine what kind of specific programs and promotional content and narratives Indian Railways is projecting as a cultural, literary, and sports activity facilitator in India.