EMPOWERING FINANCIAL INDEPENDENCE: THE ROLE OF E-COMMERCE IN PROMOTING FINANCIAL INCLUSION FOR WOMEN ENTREPRENEURS IN JHARKHAND

Today e-commerce has revolutionized business dynamics worldwide, offering women entrepreneurs new avenues for financial inclusion and economic empowerment. E-commerce is the wave of the future which deals with the buying and selling of goods and services, or transmitting of funds or data over an electronic platform, over the internet. Jharkhand, known for its economic inequalities and the exclusion of women from financial systems, has seen digital commerce platforms play a key role in reshaping traditional business practices. This paper investigates access to digital financial services and examines how e-commerce can empower women entrepreneurs by creating market opportunities and promoting business development. Through the use of secondary data sources, this research analyzes the contributions of platforms such as Amazon, Flipkart, and Meesho towards improving financial inclusion. The study also addresses the obstacles women encounter. Ultimately, it presents possible policy recommendations and future opportunities for enhancing financial inclusion driven by e-commerce. This research aims to offer valuable insights for policymakers, stakeholders, and women entrepreneurs on utilizing digital platforms to achieve sustainable economic empowerment in Jharkhand.