TRANSFORMING JHARKHAND'S TOURISM SECTOR: THE INFLUENCE OF E-COMMERCE

Jharkhand, a state celebrated for its vibrant cultural heritage, stunning landscapes, and tribal customs, possesses considerable tourism potential. Nevertheless, the industry remains underdeveloped due to a lack of digital integration, ineffective promotional strategies, and insufficient infrastructure. The rise of e commerce has revolutionized the global tourism landscape, facilitating convenient online bookings, virtual experiences, digital marketing, and customer interaction. This study examines the influence of e-commerce on the tourism sector in Jharkhand, drawing on secondary data from sources such as government publications, academic research, and industry reports. The analysis focuses on the contribution of digital platforms, online travel agencies, and social media marketing to enhance tourism and enrich visitor experiences. Furthermore, it addresses the obstacles encountered in the adoption of e-commerce and suggests ways to improve digital integration within Jharkhand’s tourism sector. The results indicate that effectively incorporating e-commerce could strengthen Jharkhand’s tourism industry, enhancing accessibility, visitor interaction, and economic advantages.