Article
Ethical Lifestyle

Commitment To Virtuous Behaviors - How Self-Control Shapes Commitment To Near Versus Distant Behaviors

Date: 2013
Author: Danit Ein-Gar
Contributor: eb™ Research Team

Virtuous behaviors are behaviors that people believe they ought to do, but might find them difficult (Ein-Gar, Goldenberg, & Sagiv, 2013; Read, Loewenstein, & Kalyanaraman, 1999). Understanding the effectiveness of requests to commit to virtuous behaviors is important theoretically and practically.