Impacts of the Motivations and Antecedents of Legacy Writing on the Consumption of Biographic Services by the Elderly

The study highlights an emerging market – the life history business – which enables people to preserve individual and family memory. These services are developing as their target clientele – the elderly and the baby boomers – are becoming aware of their own death and that of their close friends and family. It must be noted that there are two different types of biographic services: guidance services relating to learning methods and know-how, and co-production services involving the services of a personal historian who constructs the biography based on discussions with the consumer. The aim of this research is to test the influence that legacy motivations and their antecedents have on writing behavior and consumer intention to partake in these biographical services.