Healthful Food Decision-Making at the Point of Purchase: An Update on Nutrition Labeling

Nutrition labeling aims to help consumers make healthful food decisions. However, consumers often make habitual decisions that are driven by taste when shopping groceries and disregard nutrition information (Grunert et al. 2010). This research investigates whether front-of-pack nutrition labeling, and heuristic cues presented on the labeling, increase attention and the healthfulness of food decisions. We consider actual point of purchase decisions and assess the impact of labeling penetration in the food categories.