A report & Presentation on ‘Analyzing the STP Framework of Leading Retail Brands in Fashion’ — In case of Top 10 Fashion Brands of Bangladesh

This paper focuses on an in-depth analysis of the top 10 fashion brand in Bangladesh. Starting with a detailed introduction of the brands background, history and features. This article explores how Bangladeshi fashion brands have a significant impact on the national fashion industry with its unique brand positioning. In addition, the research delves into their market positioning and its strategies to stand out in the fashion market through its fashion model. It focuses on their supply chain management, design, innovation, marketing strategy, etc., as well as an in-depth study of its target consumer groups and market environment. In addition, it analyses how brands have increased its brand awareness and influence in the digital age through brand communication, social media marketing, and online-offline integration.