Experiential Value Dimensions, Perceived Value and loyalty in the hospitality Sector

Relying on an experiential approach, this paper looks for causal relations between experiential value dimensions (functional, social, emotional and altruistic), overall perceived value and loyalty. A SEM model is tested with PLS on a sample of 300 tourists in Sardinia (Italy). findings confirm the coexistence of experiential value dimensions and their cumulative effects on perceived value and loyalty. Specifically, social and altruistic values were found being stronger antecedents of loyalty than of perceived value, while functional value is not linked to loyalty. overall, direct influences of value experiential dimensions on loyalty, although existing, are rather weak. They are better explained through perceived value.