Proposed Scale to Measure Motivations for Selling Second-hand Products Online

Many people now use online reselling platforms to harness the power of the Internet to sell used products more efficiently. Little attention has been devoted to product disposal through resale and the limited research in this area has focused primarily on the buyers. In this article, we develop the concept of sellers’ motivations to resell products online through an extensive literature review and develop the first scale to measure the motivations driving online reselling, in accordance with Churchill’s procedure. Toward this end, 477 individuals who had sold secondhand items online in the last year were surveyed. The latent structure was assessed using exploratory and confirmatory factor analyses and a robust, six-factor scale with twenty items is proposed. Applications of this new scale for researchers and managers are discussed.