Article
Opinion Polling and Statistics

Discriminant Validity Where There Should Be None: Positioning Same-Scale Items in Separated Blocks of a Questionnaire

Date: 06/03/2014
Author: Bert Weijters, Hans Baumgartner, Alain De Beuckelaer
Contributor: eb™ Research Team

In questionnaires, items can be presented in a randomized format (items from one scale are mixed with items from other scales) or in a grouped format (same-scale items are presented in the same block, which enhances discriminant validity). We demonstrate that positioning items in separate blocks of a questionnaire may indeed lead to increased discriminant validity, but this can happen even when discriminant validity should not be present. Splitting an established unidimensional scale into two arbitrary blocks of items separated by unrelated buffer items results in the emergence of two clearly identifiable but artificial factors that show discriminant validity.