Predicting the Intention to Buy Locally Produced Food: The Role of Attitudes and Store Atmosphere

The research aims to investigate the predictive role of attitudes and perceptions of store atmosphere in explaining consumers’ intentions to purchase locally produced food. Survey methodology and structural equation modeling using AMOS 22.0 was used to test the measurements and hypotheses. Results evidence that the model presented is supported and that positive attitudes towards locally produced food can directly affect purchase intentions and the perception of store atmosphere, while the latter also exerts an impact on the intention to buy locally produced food. Managerial implications for retailers as well as future research directions for academics are outlined.