Are Consumption Opponents the Happier People? Insights into the Relationship Between Sustainable-Rooted Anti-Consumption Practices and Personal Well-Being

As the prevalence of anti-consumption practices and its relationship to personal well-being have grown, this research focuses on the anti-consumption practices of voluntary simplicity, collaborative consumption and boycotting in the area of sustainability and their contribution to the financial and psychological well-being. Using structural equation modeling, empirical results show a strong relationship between sustainability-rooted anti-consumption habits (SRAC) and personal well-being as well as a positive effect of financial on psychological well-being. finally, consumer research and managerial implications are considered.