Development of a Measurement Scale of a Consumer’s Perception of Corporate Social Responsibility in Terms of a Sustainability Centered Rationality (csrconsperscale)

The main objective of this research is to develop and validate a measurement scale of a consumer’s perception of CSR using the sustainable development three-dimensional -economic, social and environmental- conceptual approach as a theoretical basis perspective for its development. Based on the measurement scales creation and validation stages suggested by DeVellis (1991) and improved by Churchill’s (1979) and Bigné et als’ (2002) suggestion, five different empirical studies are developed expressly with application on the tourist services consumer. Results show CSRConsPerScale scale to be a useful, valid and parsimonious instrument. Key implications, limitations and future research are shown.