Cross-Border tourist Regions: A Perspective on Place Attachment and Consumer Satisfaction

This study aims at gaining a deeper understanding of customer profiling and behaviour in cross-border tourism destinations. The study is developed under a niche marketing perspective. Previous studies suggest that crossborder regions are an attractive and desirable idea, yet they require further theoretical and empirical research. It is our view that niche marketing is not confined to the limits of national markets. This study specifies elements influencing customer behaviour, emotions and attitudes (e.g., place attachment, consumer satisfaction and destination loyalty) in the niche context of cross-border tourism destinations. To the endeavour, we take an interdisciplinary perspective bringing together inputs from marketing, tourism and local economics. we propose a research model and suggest implications for future research.