The Weight of Product Attributes on Longitudinal Satisfaction for New and Long-Term Consumers

Research on longitudinal satisfaction demonstrates that the weight of product attributes on satisfaction shift over time. However, existing literature lacks an understanding of the intervening mechanism. Inspired by hedonic adaptation theory, this research argues that the shifts depend on the attributes’ variability. Then, it posits that hedonic adaptation mediates the attributes’ weights and longitudinal satisfaction. Finally, the research incorporates consumer intentions into the antecedents of longitudinal satisfaction. findings suggest that hedonic adaptation occurs during the process of ownership, revealing that attribute variability and consumption behavior sustain long-term satisfaction. This confirms the mediating effects of hedonic adaptation on the relationship above.