ETHICAL CONSUMERISM AND THE RISE OF CONSCIOUS BUYING IN THE FMCG SECTOR

Ethical consumerism and the rise of conscious buying have emerged as transformative trends in the Fast-Moving Consumer Goods (FMCG) sector. Increasing awareness of environmental sustainability, social responsibility, and corporate ethics has shifted consumer preferences beyond price and convenience toward values-driven purchasing decisions. The consumers are evaluating products not only on their quality and affordability but also on their impact on society and the planet. This shift has prompted FMCG companies to adopt sustainable sourcing practices, eco-friendly packaging, fair-trade policies, and transparent supply chains. The rise of digital platforms and social media has further empowered consumers to make informed choices, amplifying the demand for accountability and authenticity. Ethical consumerism is no longer a niche phenomenon but a mainstream force reshaping brand strategies, innovation, and competitive advantage in the FMCG industry. This paper explores the drivers of conscious buying, its implications for businesses and consumers, and the challenges companies face in balancing profitability with responsibility. Ultimately, the study underscores that integrating ethics into consumer markets is not only a moral imperative but also a strategic necessity for long-term growth and resilience in the FMCG sector.