Study of the Concert Experience Lived by Consumers. Interpretive Analysis of Quantitative Data

The purpose of this paper is to define and enhance the understanding of the lived consumption experience of the concert by means of a particular theoretical approach and a methodological approach still little-used in consumer behaviour. Through a consumer value approach which takes key elements of experiential perspective into account and through an application of an interpretative analysis of quantitative data, this paper advocate that mixing qualitative and quantitative approaches in a single study seems to be an efficient and “pragmatic” methodology in order to consider the cultural consumption experience more effectively and to manage to broaden its theory.