Yes, “Touch” Matters: The Impact Of Touch On Consumer Creativity
In many product categories, consumers are integrally engaged in design of a product in order to customize it to their own needs. In such cases, the level of creativity displayed by a consumer may Read More »
“Top 10” Lists: Public Ads That Hurt The Cause
Whether trying to get people to quit smoking, exercise more often, or simply get out to vote, public service announcements (PSAs) genuinely attempt to promote societal well-being. One pervasive Read More »
Author: Kimberlee Weaver, Stefan J. Hock, Stephen M. Garcia
Contributor: eb™ Research Team
Leveraging Consumer Behavior Insights For Strategic Advantage In The Airline Industry: A
In the rapidly evolving airline industry, characterized by intense competition and shifting consumer expectations, understanding and predicting consumer behavior has emerged as a strategic Read More »
Beat Competitors Or Beat Yourself: Differential Effects Of Goal Focuses On Players’ Motivation In
Many goal strivings take place in competitive settings, and paying attention to rivalry and competitors’ performance is generally expected to elicit increased motivation from players (Deci, Betley, Read More »
We Are Not All The Same: A Typology Of Donor Identities
Research has long acknowledged the importance of identity in shaping and predicting individuals’ motivations, attitudes, and behaviors (e.g., Aaker and Akutsu 2009; Belk 1988; Oyserman 2009a, Read More »
Author: Jing Lei, Liliana Bove, Anish Nagpal, Ben Neville, Danielle Chmielewski-Raimondo
Contributor: eb™ Research Team
