Social Benefit
Applying Goal Theory To Understand Ongoing Engagement In Time Banks
Despite the increased membership in time banks, engagement of members is poor: few members conduct transactions and many remain inactive. Based on an online questionnaire, this paper identifies the Read More »
Author: Eleni Papaoikonomou, Carmen Valor, Carlos Martínez de Ibarreta
Contributor: eb™ Research Team
Charities, Connections, And Costs: Why And When Moral Identity Triggers Preferences To Donate Time
In this article, we propose that motivation to connect with others is a key driver of the effect of moral identity on preference for giving time rather than money. This identity-based motivation Read More »
Author: Eric Levy, Stephanie Finnel, Americus Reed II, Karl Aquino
Contributor: eb™ Research Team
The Generative Consumer Can Make A Difference
The concept of generativity, that is the adults’ preoccupation for the well-being of the next generations, has recently generated interest in the field of marketing (e.g., Urien and Kilbourne Read More »
A Selfless Or Selfish Act: The Incidental Effect Of Direction Of Comparison On Prosocial Behavior
We propose that incidental direction of comparison is an important predictor of prosocial behavior. Direction of comparison can be downward or upward (being better or worse off than a comparison Read More »
We Are Not All The Same: A Typology Of Donor Identities
Research has long acknowledged the importance of identity in shaping and predicting individuals’ motivations, attitudes, and behaviors (e.g., Aaker and Akutsu 2009; Belk 1988; Oyserman 2009a, Read More »
Author: Jing Lei, Liliana Bove, Anish Nagpal, Ben Neville, Danielle Chmielewski-Raimondo
Contributor: eb™ Research Team
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