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Believing In And Reacting To Rumors: The Role Of Congruity And Nature Of Existing Predisposition

The prevalence of rumors is a common phenomenon in today’s world and spreading rapidly as more and more consumers adapt to the digital world of the internet and social media. Our research Read More »

Date: 2018
Author: Satadruta Mookherjee, Subimal Chatterjee
Contributor: eb™ Research Team
CATEGORY