Planning and Strategy Management
Which One Was First? The Impact Of The Purchase Order On The Sunk-Cost Effect
The impact of sunk costs on decision making is well researched in a variety of disciplines. Yet, we argue that previous studies may have overestimated the effect strengths by not accounting for the Read More »
Author: Lennart Straus, Thomas Robbert, Stephan Roth
Contributor: eb™ Research Team
Methods For The Construction Of A Management Discipline: An Applied Approach In Brazil
Knowledge of the history of a management discipline is of great importance for the understanding of its evolution and its current state. The importance of structuring historical methods related to Read More »
Author: Roberto Falcao, Ana Ikeda, Guilherme Shiraishi
Contributor: eb™ Research Team
Service Transition: A Viable Option For Manufacturing Companies With Declining Financial
Manufacturers place increasing emphasis on services. while many firms have started their service maneuver in reaction to declining financial performance, theory argues that strategic change processes Read More »
Author: Andreas Eggert, Christoph Thiesbrummel, Eva Muenkhoff
Contributor: eb™ Research Team
Who Gets Hurt In A Local Economic Crisis: Strategic Renewal And Internationalization Effects
Local economic crises are part of the growth trajectory of emerging markets yet the literature fails to offer insights on why some firms in emerging markets are more affected than others by a local Read More »
Author: Peren Ozturan, Aysegul Ozsomer, Stefan Wuyts
Contributor: eb™ Research Team
The Effect Of Firm Size, Sector And Age In The Relation Between Proactive Marketing And Firm
Economic crises represent a threat to the survival of firms. However, a strategic marketing response can contribute to transform said threat into an opportunity. This study analyzes if the relation Read More »
Author: Diana Mesa Correa, Carme Martínez Costa, Marta Mas Machuca, Felipe Uribe
Contributor: eb™ Research Team
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