Corporate Giving

Article

Charity Donors’ Response To Cause-Related Marketing: The Role Of Attachment Styles

Cause-related marketing (CM) is a type of sponsoring activity whereby firms, for a limited period of time, donate a certain amount of the sales price of the firm’s product or revenue to a specific Read More »

Date: 2018
Author: Sondes Zouaghi, Aïda Mimouni-Chaabane
Contributor: eb™ Research Team
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