Corporate Social Responsibility
Developing A Comprehensive Business Sustainability Index Based Upon The Triple Bottom Line (TBL)
It is imperative that all organisations should become sustainable over the long-run, but many are not familiar with these practices and the impact thereof. Various efforts have been made to develop Read More »
Author: Daniel Petzer, Göran Svensson, Nils Høgevold, Carmen Padin, Hb Klopper, Carlos Ferro
Contributor: eb™ Research Team
The Role Of Buying Center Members’ Individual Motivations For The Adoption Of Innovative Hybrid
This paper investigates the adoption of innovative hybrid offerings in the case of battery electric vehicles (BEVs) in corporate fleets. In an exploratory research using depth interviews with 16 Read More »
The Development Of An Integrated Corporate Communication Scale: Validation And Reliability
This paper aims to conceptualise Integrated Corporate Communication (ICC) as a multidimensional concept and to develop and validate a scale for its measurement. Based on an extensive literature Read More »
Author: Lucia Porcu, Salvador Del Barrio-García, Philip J. Kitchen
Contributor: eb™ Research Team
Corporate Social Responsibility As A Catalyst For Sentimental Stock Price Corrections
Abstract: Extant research finds that firms can buffer the effects of sentimental stock price corrections when bubbles burst by increasing their customer satisfaction. Research also shows that Read More »
Three Consequential Aspects Of Internal Branding: Exploratory Research
The purpose of the paper is to unify three consequential aspects of internal branding and provide research propositions by using exploratory research. Defined as a process that enables to deliver Read More »
Author: Maja Konecnik Ruzzier, Katja Terglav, Robert Kase
Contributor: eb™ Research Team
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The Impact of Culture on Own-Label Brands Performance
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