New Products and Services
Modeling Of The Acceptance Of Mobile Payment Systems In Virtual Social Networks
Although mobile-related technologies are widely accepted in today’s society, mobile payment in Virtual Social Networks (VSN) is not among the most widely used mobile services. Throughout this paper Read More »
Author: Francisco Muñoz-Leiva, Francisco Liébana Cabanillas, Juan Sánchez-Fernández
Contributor: eb™ Research Team
Mobile Value-Added Services - A Multidimensional Framework Relating Flanking Apps To A Core Service
Mobile services (e.g. smartphone apps) have become an important instrument in company communication and are often introduced as a flanking service to a core service offering – namely a mobile Read More »
Author: Henning Kreis, Katrin Schipper, Carolyn Seifert, Moritz Asche
Contributor: eb™ Research Team
Complex Modeling Of Factors Influencing Market Success Of New Product And Service Developments
Identification of drivers of new product success and analysis of their relations are very critical for companies to be successful in their core markets. It is agreed in the literature that firm Read More »
Author: László Molnar, Szabolcs Nagy, István Piskóti, Csilla Molnárné Konyha
Contributor: eb™ Research Team
Performance Effects Of Combining Rational And Intuitive Approaches In Making New Product Idea
Empirical research on the performance effects of combining rational and intuitive approaches in making new product idea evaluation (IE) decisions is lacking. This research, therefore, empirically Read More »
The Role Of Employee Creativity And Attention-To-Detail In Product Innovation
Product innovation has been identified as the key to firms’ marketplace success. Yet, the failure rate for new product is high. Because of the high costs associated with new product development, Read More »
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