New Products and Services
Product Customization Via Starting Solutions
Product customization, whereby consumers self-design their products using a seller’s mass customization (MC) interface, has the potential to provide consumers with offers that closely match their Read More »
Author: Christian Hildebrand, Andreas Herrmann, Gerald Häubl
Contributor: eb™ Research Team
Can’t See The Forest For The Trees: Increased Local Processing In Mass Customization Systems
Consumers never before had the opportunity to customize such a wide variety of products. An increasing number of companies are offering web-based services that allow customers to design their own Read More »
Author: Emanuel de Bellis, Jill Griffin, Christian Hildebrand, Andreas Herrmann, Reto Hofstetter
Contributor: eb™ Research Team
Digital Shopping: What You Need To Consider
Success in the digital shopping environment requires a deep understanding of shopper needs and the ability to effectively deliver products to consumers. The digital revolution has transformed Read More »
Customized Assembly: How Does Effort Influence The Value Of To-be-assembled Products?
Consumers often invest effort by participating in the production of products. Customized product assembly, for example, involves making a series of product composition choices while investing Read More »
Consuming Functional Innovations: Are Utilitarian Behaviors Enhanced Or Undermined?
A frequent practice in marketing is the introduction of products with new functionality; that is, a product is modified with attributes that afford consumers with additional opportunities for action Read More »
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