New Products and Services
Drivers Of Sales Innovation In Business-To-Business Firms
This paper defines the term sales innovation, offers an operationalization of the concept, and discusses antecedents of sales innovation in terms of important internal and external drivers. An Read More »
Evaluation Of Products In A Co-Branding Alliance
This work seeks to identify whether the evaluation of notebooks improves when there is a co-branding alliance with a strong brand and if there is any difference in the evaluation as a function of the Read More »
Consumer Creativity In Product Design: The Effects Of Providing A Default Product On Idea
From the widespread practice of product customization to the recent practice of “crowdsourcing” ideas, companies are actively involving consumers in the new product development process. To Read More »
Variety Promotes Flexibility: The Effect Of Exposure To High Variety On New Product Evaluations
Variety is an important attribute that impacts consumer preferences in the marketplace. This research contributes to the literature by examining the subtle effect of exposure to high variety on Read More »
The Dark Side Of Product Visualization: Negative Effects Of Imagery
Many websites allow consumers to upload their own pictures to the site, providing an appealing means for consumers to visualize product benefits. This is helpful in online shopping contexts and for Read More »
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