Anti-Trust

Article

Does Moral Branding On The Organic Cosmetics Market Influences Self-licensing Effects On Consumers

The present study examines the effect of brand morality and self-affirmation on the purchasing decision of an organic cosmetic product in order to prove if a marketing approach based in this two Read More »

Date: 03/06/2018
Author: PILAR MATEOS RODRIGO
Contributor: eb™ Research Team
Article

Psychological Contract Violation: A Bridge Between Unethical Behavior And Trust

Formation of intentional relationships which increase the organizational restrictions has confirmed a challenging struggle for managers. The corporation survey of supply chain revealed that the Read More »

Date: 07/2020
Author: Yuris Danilwan, Dewi Budhiartini Yuli Isnaini, Ikbar Pratama
Contributor: eb™ Research Team
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