Product Placement
Effects Of Disclosing Brand Placement On Attention, The Use Of Persuasion Knowledge And Brand
This eye tracking experiment (n = 149) investigates the effects of different ways of disclosing brand placement on viewers’ visual attention, use of persuasion knowledge, and brand responses. Read More »
Date: 06/03/2014
Author: Sophie Boerman, Eva A. Van Reijmersdal, Peter C. Neijens
Contributor: eb™ Research Team
Author: Sophie Boerman, Eva A. Van Reijmersdal, Peter C. Neijens
Contributor: eb™ Research Team
Conventional Ads Us. Product Placements: The Impact Of Stimulus Integration On Viewer’s Brand
Despite the increasing prevalence of product placement, no previous studies have compared the behavioral effects of conventional commercials and brand placements. This experiment consisted of Read More »
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