Product Quality
Worse Than Bad: Predicting Inferences About Product Quality From Memory
Could brands associated with mostly negative information–those with poor reputations–be perceived as superior to unrecognized brands? A reasonable consumer should value reputation; however, it is Read More »
A Valid Typology Or Just Another Two-By-two? Revisiting The Price-quality-Map
In scientific research, the price-quality-map has been used in several settings. However, the concept itself has not received a lot of attention by empirical researchers. To close this research gap, Read More »
Effect Of Price Estimate Precision On Pre- And Post-Outcome Satisfaction
Recent research on the precision of provided anchors suggests that consumers adjust less when a provided anchor is represented on a fine-grained scale than on a coarse scale (Janiszewski & Uy Read More »
Consumer Responses To Simultaneous Changes In Price And Quantity: Do Direction And Magnitude
Consumers are generally sensitive and averse to price increases but in order to maintain profitability, it may be unavoidable for a firm to increase prices of its products, for example due to Read More »
Cobrand-harm Crises And Consumers Attributions Of Responsibility
Although product-harm crises are addressed in solo-brand contexts (e.g., Lei, Dawar, & Gürhan-Canli 2012) and cobranding research is growing, consumer response to negative cobrand events is not Read More »
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