Culture and Lifestyle
The Impact Of Culture On Own-Label Brands Performance
Own-label brands performance varies enormously across countries, with high penetration in western countries but limited success in Eastern countries. This study investigates the impact of national Read More »
Author: Nina Michaelidou, Tribikram Budhathoki, Julien Schmitt
Contributor: eb™ Research Team
The Safety Of (status) Objects: An Investigation Of How Status Consumption Buffers Existential
This project contributes to the literature on the consequences of materialism. In particular, two studies are reported that suggest that materialistic consumers buffer their existential insecurity Read More »
Fear Of Missing Out: Is Voyeurism Driving Teen Consumption Of Social Media?
This paper examines the role of voyeurism in motivating teen use of social network sites (SNS). our aim was to understand the purpose, benefits and importance of teen social monitoring activities in Read More »
Luxury Experiences Over The Life Course: Insights Into Generation Y
This study adopts a life course perspective to broaden our current understanding of the complex nature of consumer luxury experiences. Narrative biographical interviews with members of Generation Y Read More »
Author: Sylvia Von Wallpach, Martina Bauer, Andrea Hemetsberger, Ingrid Probst, Katharina Auer-Srnka
Contributor: eb™ Research Team
Weather, Affect, And Consumption: The Moderating Role Of Gender And Product Nature
While affect has been suggested as the driver of weather-consumption relationship, the when and why of it are not understood. Across four studies, that span national surveys and experimental studies, Read More »
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- RECENT ARTICLES
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Mobility - Unveiling Essence and Value of Mobile Technology
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Mobile Value-Added Services - A Multidimensional Framework Relating Flanking Apps to a Core Service
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The Impact of Culture on Own-Label Brands Performance
06/03/2014
