Culture and Lifestyle
“Wait… Was I Supposed To Grow Up?” Consumers’ Adventures In Wonderland
Nowadays, one can buy colorful cake lollipops, shower gels made of “magical leaves”, to enter a store selling human size LEGO just next to sex toys, and to sleep in hotels offering Batman’s Read More »
Strategies To Cope With Social Identity Threats: Defending The Self Without Sabotaging Self-Control
Consumers often encounter situations when important aspects of their identities are negatively evaluated and threatened. Imagine a sports fan who watches his beloved team lose to an objectively Read More »
Embodied Cognition And Social Consumption: Self-Regulating Temperature Through Social Products And
Extant embodied cognition research suggests that individuals can reduce a perceived lack of interpersonal warmth by substituting physical warmth, and vice versa. We suggest that this behavior is Read More »
Motivated Recall And The “Rosy View” In Retrospective Evaluations
Academics and stand up comics alike have noted the sometimes extraordinary divergence of retrospective evaluations from an actual experience. Academics, for their part, have presented ample evidence Read More »
Re-Fashioning Kate: The Making Of A Celebrity Princess Brand
We illustrate the processes wherein a celebrity’s appropriation of fashion discourse transforms the celebrity brand from an 'ordinary' individual to an 'extraordinary' celebrity which rests on the Read More »
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