Which life would you prefer: a life where you experience happiness on a moment-to-moment basis such that you feel happy during your life; or a life that you reflect back on and feel happy thinking Read More »
In January 2013 the Polish cosmetic company Inglot introduced the first ever halal nail polish, the O2M line of breathable nail enamel. Wearing nail polish is a contentious issue for pious Muslim Read More »
In societies undergoing modernity, how do women use consumption to negotiate the contrasting cultural values of tradition and modernity when their own bodies are held to be sacred (Agnew, 1997; Read More »
Self-affirmation theory holds that threats to the self can be reduced by focusing on cherished values unrelated to the content of the threat (Steele, 1988). Because threat often leads to Read More »
Loss aversion is the tendency to be more sensitive to losses than comparable gains. Research has converged on the robustness of loss aversion in human psychology (Kahneman and Tversky 1979; Tversky Read More »