Public Trust
Shared Values, Trust, And Consumers’ Deference To Experts
Consumers develop expertise in some areas (Alba and Hutchinson 1987), but are necessarily ignorant in others and must defer to experts. Deference creates a trust problem because others often have Read More »
Author: Samuel G. B. Johnson, David Tuckett, Max Rodrigues
Contributor: eb™ Research Team
Priming & Privacy: How Subtle Trust Cues Online Affect Consumer Disclosure And Purchase Intentions
Consumers are quick to say that maintaining privacy in an increasingly digital world is more and more difficult (Pilot). Yet recent research (Mourey) suggests that consumers are more sensitive to Read More »
Cultivating A Network Of Trust: Exploring The Trust Building Agency Of Objects In Home Sharing
With trust so central to the function and success of home sharing, this research proposes that trust is best established through interplay of trust entities. However, apart from literature detailing Read More »
A Critique Of Utilitarian Trust: The Case Of The Dutch Insurance Sector
The organizational trust literature relies strongly on the notion of trust and trustworthiness as a calculative cause-and-efect relationship aimed at assessing the advantages and disadvantages Read More »
Is Trust Necessary To Increase Loyalty In Adult Consumers?
The aim of this study is to examine if brand experience can predict brand loyalty of older adult consumers through brand trust. This cross-sectional study involved 390 Indonesian older adult Read More »
Author: Martina Dwi Mustika, Kinanti Alvani Pane, Bertina Sjabadhyni
Contributor: eb™ Research Team
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