Opinion Polling and Statistics
Sharing Viral Messages To Satisfy Human Needs: Explaining Viral Message Forwarding Using Self
The present paper aims at investigating the question of what drives individuals to share viral messages. Building on Self Determination Theory, we examine the impact of the individual’s need for Read More »
Author: Verena Schoenmueller, Kristine Fritz, Manfred Bruhn
Contributor: eb™ Research Team
Ethics In The Age Of AI
Ethics in the Age of AI outlines how Americans feel about artificial intelligence (AI) from an ethical standpoint. The study found they have concerns about the technology’s impact on the human Read More »
Discriminant Validity Where There Should Be None: Positioning Same-Scale Items In Separated Blocks
In questionnaires, items can be presented in a randomized format (items from one scale are mixed with items from other scales) or in a grouped format (same-scale items are presented in the same Read More »
Author: Bert Weijters, Hans Baumgartner, Alain De Beuckelaer
Contributor: eb™ Research Team
Stimuli Ordering Effects In Survey Research
Although the order of survey questions as a bias on survey results has gained considerable attention, there appears to have been little interest in the effects of the order of stimuli presentation. Read More »
Social Desirability And Its Impact On Audience Research
Social desirability bias (SD bias) describes research participants’ tendency to adapt response behavior to perceived social norms. SD bias can affect the validity of studies. However, as of yet, Read More »
Author: Sigrid Bekmeier-Feuerhahn, Paula Maria Bögel, Andreas Heinen
Contributor: eb™ Research Team
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