People talk about things that occur over various time horizons into the past, present, and future. They talk about the television show they are currently watching, the groceries they bought Read More »
Human beings often strive to be rational and consistent in their decision making. As a result, a great deal of academic research has been devoted to understanding the decision strategies that promote Read More »
People’s estimates of unknown quantities are tethered to values they have previously considered, a phenomenon known as anchoring (Tversky & Kahneman, 1974). Previous research has attributed Read More »
Past word of mouth (WOM) research typically finds that, if consumers share WOM with others, it tends to be consistent with actual perceptions (Berger 2014). Thus, a negative consumption experience, Read More »
Having experienced earthquake disasters in 11 provinces during and after the pandemic process four years ago, Turkey did not postpone the election process under these severe conditions, went to the Read More »