Opinion Polling and Statistics

Article

When Do People Talk About And Why?

People talk about things that occur over various time horizons into the past, present, and future. They talk about the television show they are currently watching, the groceries they bought Read More »

Date: 2013
Author: Jonah Berger, Evan Weingarten
Contributor: eb™ Research Team
Article

The Role Of Cognition In Uncertainty Aversion: When Less Thought Leads To More Rational Choices

Human beings often strive to be rational and consistent in their decision making. As a result, a great deal of academic research has been devoted to understanding the decision strategies that promote Read More »

Date: 2013
Author: Kelly Goldsmith, On Amir
Contributor: eb™ Research Team
Article

Anchors As Midpoints: It’s Not The Size Of The Adjustment That Counts, It’s The Direction

People’s estimates of unknown quantities are tethered to values they have previously considered, a phenomenon known as anchoring (Tversky & Kahneman, 1974). Previous research has attributed Read More »

Date: 2018
Author: Joshua Lewis, Joseph Simmons
Contributor: eb™ Research Team
Article

When Sharing Isn’t Caring: The Influence Of Seeking The Best On Sharing Favorable Word Of Mouth

Past word of mouth (WOM) research typically finds that, if consumers share WOM with others, it tends to be consistent with actual perceptions (Berger 2014). Thus, a negative consumption experience, Read More »

Date: 2018
Author: Nicholas J. Olson, Rohini Ahluwalia
Contributor: eb™ Research Team
Article

A Brief Overview Of Voter Profile

Having experienced earthquake disasters in 11 provinces during and after the pandemic process four years ago, Turkey did not postpone the election process under these severe conditions, went to the Read More »

Date: 07/07/2023
Author: Mukadder GÜNERİ
Contributor: eb™ Research Team
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