Collaboration
Antecedents Of The Scope Of International Co-opetitive Relationships
This study examines the drivers behind the international scope of firms’ co-opetitive relationships. Responses from 4624 firms that partook in the fourth nation-wide Community Innovation Survey in Read More »
B-To-B Solution Provision: An Empirical Investigation Of Performance-Related Outcomes
Offering B-to-B ‘customer solutions’ has been associated with positive outcomes for suppliers. Yet, empirical evidence documenting such claims has not been established. The literature is also Read More »
Author: Mariachiara Restuccia, Renaud Legoux, Ulrike de Brentani
Contributor: eb™ Research Team
Relationship Marketing And TCE: Testing The Power Of Alternative Theories In Explaining Business
In this study the authors build from two conceptual frameworks of relationships, the one based on an economic perspective, the TCE, and the other one based on a more social approach to relationships, Read More »
How Trust Affects The Use Of Information Obtained Through Intra- And Extraorganizational
We have limited knowledge on the potential pattern similarities/ differences of trust’s role that may exist in information use obtained through intra- and extra-organizational relationships. This Read More »
Implementing Key Account Management: Key Dimensions And Outcomes
Key Account Management (KAM) has emerged as an important concept in business-to-business (B2B) marketing, yet academic research lags in this area. This study based on a review of KAM literature and Read More »
Author: Spiros Gounaris, Nektarios Tzempelikos, Michael Mcdermott
Contributor: eb™ Research Team
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