Ethnic and Cultural Diversity
Islamic Economic Review Of Factors Influencing The Use Of PayLater Platform And Generation Z
The use of pay-later platforms continues to increase throughout the year and almost the majority are Generation Z (Gen Z). One of the main causes is the consumptive lifestyle of online shopping which Read More »
Author: Sella Riga Cahyani, Umi Khulsum, Putri Allana Abdullah, Ferliansyah Zais
Contributor: eb™ Research Team
Fairness Or Compassion? Cultural Differences In Power Norms Affect Judgments Of Power-Holders
Cultures appear to differ in the degree to which they nurture personalized versus socialized power concepts (Torelli and Shavitt 2010). European Americans seem more likely to conceptualize power as Read More »
Author: Carlos J. Torelli, Sharon Shavitt, Timothy P. Johnson, Noel Chávez, Young Ik Cho, Allyson L. Holbrook, Saul Weiner
Contributor: eb™ Research Team
Generational Status As A Boundary Condition For Minority Targeting Strategies
In recent decades, many countries have witnessed a rapid increase of ethnic and cultural diversity within their population and understanding minority consumers has become a priority for marketers. Read More »
Author: Anne-Sophie I. Lenoir, Stefano Puntoni, Americus Reed II
Contributor: eb™ Research Team
Cultural Authentication: Historical Narratives Of African Clothing, Identity, And Heritage
There is growing consumer interest in things that are “unspoiled, pristine, genuine, untouched, and traditional” (Handler 1986, 2); and this is captured in a wide variety of market offerings and Read More »
Gender And Sexual Experiences Of Tourism
“Although prostitution may involve an immoral exploitation of human beings (Hirschman 1991; Truong 1990), and sex slavery certainly does so (Aisbett and Malan 1993; Hornblower 1993; Sherrill 1993), Read More »
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The Impact of Culture on Own-Label Brands Performance
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