Ethnic and Cultural Diversity
Religiosity And Acculturation Through Apparel Consumption Amongst North African Migrant Women In
Migration challenges the cultural, religious and social values associated with consumption for both the migrant and the recipient society. Previous studies have tended to focus on multi-cultural Read More »
Materialism And Well-Being Among Consumers Of Three Asian Subcultures: The Effects Of Religion And
Studies on the relationship between materialism and life satisfaction have produced contradictory findings across cultural settings. There is little theory to suggest the reason(s) materialism is Read More »
Generations At The Mirror: First And Second Generation Of Turkish Consumers’ Home Country
Migrants, as well as their children, typically live in a ‘hyperethnicized’ world. Institutional pressures coming from the outside— the dominant society as well as the ethnic communities Read More »
Fiddler On The Street: How Roma Refugees Enact Host Cultural Images Of Nostalgic Otherness
Gabriela’s reflexive remark illustrates the important institutional influence of local stereotypes and attitudes about ethnic minorities on the lived experiences of migrant consumers. The Canadian Read More »
WARRIORS, FARMERS, AND FATHERS: TRIBAL MASCULINITY IN ACHEBE’S THINGS FALL APART
This study examines the construction and transformation of masculinity in Chinua Achebe’s Things Fall Apart through the interconnected roles of warriors, farmers, and fathers. These roles, deeply Read More »
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